Positive Change

As firm believers of Black Lives Matter and as stewards in our local and national bike communities, we feel it is our social responsibility/duty to acknowledge the issue of racial inequality in America. 

Inspired by the following print presentation from the YWCA, Club Ride is committed to be an “Ally,” through continuing to educate ourselves, to get further involved, and to increase our commitment and financial support of social justice work in our communities and nationally.  We want to give back in a meaningful, constructive way both now and on an ongoing basis.

Since our company is rooted in the DNA of the bike, we want to pursue, as part of the giving back, bike centric causes that support social justice, directly and indirectly.

We are choosing to activate and follow this path immediately by donating a total of $20,000 to be allocated among the following non-profit organizations. 

Equal Justice Initiative: Learn More

EJI provides research and recommendations to assist advocates and policymakers in the critically important work of criminal justice reform.

Bahati Foundation: Learn More

"The Bahati Foundation is designed to Inspire, Empower, Impact and Transcend young people's lives", through cycling and education.

Conscious Kid: Learn More

The Conscious Kid is an education, research and policy organization dedicated to reducing bias and promoting positive identity development in youth.

Sincerely,

Mike Herlinger, CEO

John Perenchio, Chairman