10 Years in the Making | Club Ride DNA
"Vision to create clothing that spoke to the lifestyle lead by the mountain bikers, hikers, raft guides, and ski bums creating their own opportunities in mountain towns."
Club Ride is irreverent mountain lifestyle clothing. Mike Herlinger founded Club Ride between working at an outdoor store and racing bikes on the weekend. His vision was to create clothing that spoke to the lifestyle lead by the mountain bikers, hikers, raft guides, and ski bums creating their own opportunities in mountain towns.
"Vision to create clothing that spoke to the lifestyle lead by the mountain bikers, hikers, raft guides, and ski bums creating their own opportunities in mountain towns."
10 years after inception Club Ride has spearheaded the bike lifestyle clothing category. It is still designed from a bike perspective but celebrates the outdoor pursuits of every weekend warrior working late to save hours for a long weekend or waxing skis at night for a powder day. The designs have improved, the fabrics have advanced, but the soul of Club Ride holds true with irreverent style, technical fabrics, and mountain vibes.
Join us for the next chapter… Trust us, Life’s Better on a Bike.
#ItsMoreThanARide
