Our Philosophy


Pioneering new technical features and designs, we strive to continually improve every aspect of the ride.


From making the customer more visible on the road to protecting them from UV rays, the safety of the rider is paramount.


Cyclists are still in the minority, and we need to support advocacy and legislation for all cyclists all over the world.


We wouldn’t be anywhere without our customers, and we rely on them to continue helping us shape the future of cycling design.


Whether it’s the fastest pro, or the beginner throwing a leg over the top tube for the first time, everyone deserves to enjoy the freedom of cycling.