The Mountain Mindset
The Sun Valley Collection is the true essence of the irreverent style of Club Ride. We don't follow the normal rules of cycling clothing as we pave our own path in bike & mountain lifestyle clothing. The Sun Valley collection is about bringing the mountain mind set and irreverence to everyone through print, color and style.
Club Ride was founded by Mike Herlinger between working at an outdoor store and racing bikes on the weekend. His vision was to create clothing that spoke to the lifestyle lead by the mountain bikers, hikers, raft guides, and ski bums creating their own opportunities in mountain towns. 11 years after inception Club Ride has spearheaded the bike lifestyle clothing category. It is still designed from a bike perspective but celebrates the outdoor pursuits of every weekend warrior working late to save hours for a long weekend or waxing skis at night for a powder day. The designs have improved, fabrics have advanced, but the soul of Club Ride holds true with irreverent style, technical fabrics, and mountain vibes.
Born in the Mountains | Ridden Everywhere