Put simply, we are obsessed with cycling. Not as much because we’re super hardcore (though a few folks in the office can truly hang with the best of ‘em), but rather because we love the sense of adventure, camaraderie and joy that bikes bring us.
From townies to the most buffed out, full-suspension mountain rigs, they all give us an excuse to enjoy the same feeling we felt when we enjoyed our first abandoned our training wheels and pedaled to independence.
Driven by this passion for the bike, and the freedom two wheels provide us, our clothing delivers the technical attributes of a racing jersey or short in a stylish, comfortable package that looks great and performs on and off the bike.
Paying homage to the stunningly beautiful place we are fortunate to call home, our Sun Valley collection’s rugged performance has been tested and refined on the miles of Northern Rocky Mountain singletrack in our backyard. Its style and comfortable fit are what set it in a class of its own and help you transition from the trail to the office, coffee shop, pub or wherever else life takes you.
Whether you’re heading out for a quick lunch loop, or gearing up for an all-day grind, our Sun Valley line will keep you cool, dry and looking just as great as the ride makes you feel.
We believe the city is best tamed on two wheels, which is why we created SUB5. We’ve combined our signature Club Ride performance fabrics with safety features and style to create an entire line dedicated to getting you from point A to point B by bike. And of course look damn fine while hanging out at point B.
Don’t avoid the big hills. SUB5 will ensure you arrive dry. Nor should you avoid a late-night pedal, for SUB5 will keep you seen. You’ve got places to go, things to do, and people to meet. Grab your bike and get going.